BA (Hons) Graphic Design

The Course

This course recognises the increasing globalisation in information flows in contemporary visual culture and the possibilities that digital media has created for producing, distributing and publishing graphic work. The course will make you aware of the changing significance of design in society, placing emphasis on the social, cultural and environmental aspects of design, and the designer as a maker of meaning in visual form.
Through a range of different personal and group projects you will engage with various aspects of graphic design practice such as typography, image production, illustration, editorial design and art direction.



Book list

These books and essays give you a flavour of the philosophy of the course:
The Designer As: Author, Producer, Activist, Entrepreneur, Curator & Collaborator: New Models for Communicating. McCarthy, Stephen. (BIS 2013)
How to Be a Graphic Designer, Without Losing Your Soul, Shaughnessy, A (Princeton 2005)
Communication Design. Yates, Derek and Price, Jessie. (Bloomsbury 2015).



Career opportunities

Graphic designer; editorial or book designer; art director; art editor; typographer; motion graphics designer; app designer; web designer; app designer; e-book designer; film graphic designers; packaging designer.



Lecturers

Noel Douglas
Graphic Arts Cluster Leader and Course Co-ordinator for Graphic design
www.noeldouglas.net
Noel Douglas is an artist and designer who works across a range of media. His main interests are in the aesthetics and politics and creative use of graphics and art in social movements.

Sylvia Tzvetanova Yung PhD
Senior Lecturer in Interactive Integrated Design
Dr Sylvia Tzvetanova Yung has worked as an interaction designer, researcher and educator internationally. She is the founder of emotionresearch.com.hk: an online emotion research tool. Her expertise lies in the integration of design, human factors and technology. She is the editor for numerous major international design research conferences and workshops.


Technical staff:
Joseph Davies, Joe Cruz, Rose Thomas, Anna Kakovka, Laura Hinksman

Visiting Speakers


Jonathan Barnbrook, Graphic Designer
Patrick Buygone, Creative Review
Bruno Bayley, Vice Magazine
Vanessa Osborne, GF Smith

To watch the talks go to: Making it Happen

Units of study include:


For building your skills:
Essential skill sets
Starting from the basics in areas from printing to photography; pattern cutting to photoshop. You are introduced to a wide range of technical skill workshops.
Developing skill sets
Here you can choose the skills you want to develop to support your main program/practice.

For inspiration:
Key ideas in arts and design
These units run across all three years and help you develop a broad knowledge and understanding of how art and design influences culture, whilst also giving you a clear introduction to art and design from the beginning of Modernism through to current debates on contemporary practice.

For employability and entrepreneurism:
Professional studio practice
Here you learn how to set up, run and maintain a professional studio in preparation for the real world of art and design.
Creative enterprise
Provides Support in creating your own identity as an artist and designer in a competitive marketplace.
Present and promote
From curating exhibitions to learning how to use social media this unit gives you the professional know-how to present yourself to the outside world!
Final major project
This is where the whole three years comes together and you present a professional portfolio of work that acts as a springboard to your future career. Your final major project forms the end of year show for the public and industry.

Further Information

Please visit our website: wecreatetogether.net Contact us: janet.emmanuel@beds.ac.uk
Admissions enquiries: admission@beds.ac.uk