BA (Hons) Advertising + Brand Design

The Course

In order to develop design solutions that communicate effectively with an audience, designers and advertisers need a strong grounding in the principles of strategic thinking and marketing. This course integrates communication design practice with marketing and advertising theory to give you that grounding.
You will develop transferable skills that are needed to work within creative teams and solve design communication problems: from guerilla marketing to more traditional branding and identity graphics. You will learn to communicate design ideas supported by your understanding of culture, markets and branding.
The course introduces you to copy-writing, social media strategic design and strategic management, interactive design, Big data visualization and 3D design.
You can expect to graduate from this course with a diverse skillset that will open up a wide variety of careers in the creative industries. You will develop technical skills in typography, drawing, print, interactive and integrated media.
Our extensive network of industry contacts means you will work on live client-based projects. The Advertising + Brand Design course is part of the Design for Enterprise cluster and as such has a strong vocational focus on interdisciplinary collaboration, team working and entrepreneurial skills.



Opportunities

Advertising, both creative and marketing; art direction; creative strategies; branding, graphic design; web design; exhibition design; logo design; illustration; typography; magazine and book design; small design business or freelance work.



Lecturers

Viv Cherry MA (RCA)
Course Leader / Senior Lecturer in BA (Hons) Advertising + Brand Design and BA (Hons) Graphic Design
Viv is a graphic designer and art director with extensive design agency experience. She has an MA in Graphic Design from the Royal College of Art and her research interests are practice led; including exploring print, typography and editorial design as a platform for embedding design thinking into the educational process.
Sylvia Tzvetanova Yung PhD
Senior Lecturer in Interactive Integrated Design
Dr Sylvia Tzvetanova Yung has worked as an interaction designer, researcher and educator internationally. She is the founder of emotionresearch.com.hk: an online emotion research tool. Her expertise lies in the integration of design, human factors and technology. She is the editor for numerous major international design research conferences and workshops.
Celeste Henney
Lecturer in in BA (Hons) Advertising + Brand Design and BA (Hons)
Graphic Design, practicing designer and illustrator.
Sallie Phillips
Senior Lecturer in Marketing and Marketing Communications

Technical staff:

Joseph Davies, Joe Cruz, Rose Thomas, Anna Kakovka, Laura Hinksman

Visiting Speakers


Wendy Mason, AA2A
Joao Guarantani, British Council
Dominik Czechowski, Hayward Gallery

To watch the talks go to: makingithappen.wecreatetogether.net

Units of study include:


For building your skills:
Essential skill sets
Starting from the basics in areas from printing to photography; pattern cutting to photoshop.You are introduced to a wide range of technical skill workshops.
Developing skill sets Here you can choose the skills you want to develop to support your main program/practice.
For inspiration:
Key ideas in arts and design
These units run across all three years and help you develop a broad knowledge and understanding of how art and design influences culture, whilst also giving you a clear introduction to art and design from the beginning of Modernism through to current debates on contemporary practice. For employability and entrepreneurism:
Professional studio practice
Here you learn how to set up, run and maintain a professional studio in preparation for the real world of art and design.
Creative enterprise
Provides Support in creating your own identity as an artist and designer in a competitive marketplace.
Present and promote
From curating exhibitions to learning how to use social media this unit gives you the professional know-how to present yourself to the outside world!
Final major project
This is where the whole three years comes together and you present a professional portfolio of work that acts as a springboard to your future career. Your final major project forms the end of year show for the public and industry.

Further Information

Contact us: viv.cherry@beds.ac.uk Admissions enquiries: admission@beds.ac.uk